Social media is a return to oral culture
McLuhan was perhaps the world’s foremost expert on media and communication. His books and ideas continue to shape media theory even today. McLuhan thought that all technology is an extension of ourselves, for example, a hammer is an extension of our arm and a knife is an extension of our teeth. (Watch the video below for more examples from McLuhan himself on how technology is an extension of ourselves)
http://socialmediatrader.com/from-geek-to-gods-why-have-social-rock-stars-emerged/
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